Secrets of the Middle Aisle

Denise Van Outen will dig into the secrets of the middle aisle’s special buys and seasonal offers that entice shoppers through the doors of discount supermarkets each week. How do Lidl and Aldi add so much excitement to the supermarket food shop? How do they secure such major discounts? And are the middle aisle offers worth buying anyway?

First Aired

Nov 28, 2022

Last Aired

Dec 5, 2022

Network

Channel 4

Country

GB