Project ONE - A Milestone in Automotive History

The Mercedes-AMG ONE: A car that made history, before it was even built.‍ ‍ What started with big promises from the AMG Management and highest expectations from not only a handpicked crowd of 275 customers but the automotive industry and beyond soon turned into a project that put the image of the entire Mercedes group at stake: misfires, problems, delays, frustrations, tensions within the management and the teams, and the rising pressure from all sides. Failure was not an option.‍

First Aired

Dec 15, 2023

Last Aired

Dec 15, 2023

Created By

Jochen Schmoll

Country

DE, ES